Renouvellement du masculinisme en ligne par Anaëlle Marmoy

Value of the Information & Strength of the Argument

The presentation offers valuable insights into the discourse of masculinist influencers, providing concrete examples and a clear analytical framework. The speaker’s argumentation is structured and well-supported by her data, though it relies on qualitative analysis of a limited corpus. She effectively connects her findings to broader social and political contexts, such as the backlash against gender equality. The discussion of ambivalent sexism and the use of conspiracy theories adds depth. However, the argumentation could be strengthened by more explicit comparisons with existing literature and a more critical examination of the influencers’ reach and impact.

Scientific Rigor, Source Quality, Title Accuracy

The speaker demonstrates scientific rigor by clearly explaining her methodology and grounding her work in academic literature on masculinism, gender studies, and social movements. She cites specific concepts like the manosphere and references journalists and researchers. The title accurately reflects the content. The video includes a Q&A session where the speaker addresses questions about the definition of masculinist influencers and prevention strategies, showing engagement with the audience. No public comments were provided for analysis.

The title accurately reflects the content, which focuses on the renewal of masculinism in online spaces, specifically through influencers on Instagram and TikTok.

7/10

The presentation is based on a master's thesis, using qualitative methods (online ethnography, thematic analysis) and interviews. The speaker clearly explains her methodology and distinguishes between scientific literature and her own analysis. However, the video is a conference presentation, not a peer-reviewed publication, and the sample size (52 videos) is relatively small. The speaker acknowledges limitations and engages with audience questions, which adds credibility.

Markers derived by PSI from the transcript: the creator did not define chapters.

• 00:00Introduction and thanks to the organizing group.
• 01:00Contextualization of online masculinism and the manosphere.
• 03:00Research question and methodology (online ethnography, thematic analysis).
• 07:00First theme: return to virilist masculinity, obsession with physical appearance and self-discipline.
• 12:00Second theme: tense gender relations, ambivalent sexism, and body count.
• 18:00Third theme: conservative and reactionary politics, conspiracy theories, and anti-gender discourse.
• 24:00Interviews with professionals on combating online masculinism and potential actions.
• 28:00Conclusion and Q&A session.

• Pauline Ferrari (journalist on masculinism) — Referenced for the concept of professionalization of masculinism through influencers.
• Renomas (researcher on manosphere) — Referenced for the definition of the manosphere.

• Manosphere — The concept of the manosphere is central to the video's analysis of online masculinism.
• Anti-gender movement — The video discusses anti-gender discourse as part of the influencers' ideology.