7C'S OF COMMUNICATION | TECHNICAL COMMUNICATION | LECTURE 03 BY MS. KARUNA SINGH | AKGEC

Item: 7C'S OF COMMUNICATION | TECHNICAL COMMUNICATION | LECTURE 03 BY MS. KARUNA SINGH | AKGEC
Rating: 3
Author: PostSingularity Institute

by Ms. Karuna Singh

Humanities, Social Sciences & Thought Media & Information GTInterdisciplinary studies GTCCommunication studies

🎙 Ms. Karuna Singh 👥 22K 📅 October 9, 2025 ⏱ 17 min 👁 103 📄 tutorial 🧭 2026-08-16

Available in: English (current) Français

Keywords

7Cscommunicationclarityconcisenessprofessional

Summary

This lecture by Ms. Karuna Singh, Assistant Professor at AKGEC, introduces the 7Cs of communication: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. The instructor explains each C with definitions and practical examples, emphasizing their importance in professional and academic settings. The lecture begins by framing the 7Cs as a checklist for effective communication, contrasting with barriers discussed in a previous lecture. Each C is elaborated: clarity involves using simple language and avoiding ambiguity; conciseness means being brief and to the point; concreteness requires specific facts and figures; correctness demands accuracy in grammar and content; coherence ensures logical flow; completeness provides all necessary information; and courtesy involves politeness and respect. The instructor illustrates each with examples, such as replacing ‘we will meet soon’ with a specific time and place, or using ‘sales grew by 15%’ instead of ‘sales improved a lot’. The lecture concludes with a summary and practical tips for applying the 7Cs in communication.

156 words

Critical Evaluation

Value of the Information & Strength of the Argument

The lecture provides a solid foundational overview of the 7Cs, with clear definitions and relatable examples. The argumentation is straightforward and logical, building each C on the previous one. However, it lacks depth and does not address potential criticisms or alternative frameworks. The value lies in its practical applicability for students and professionals, but it does not offer novel insights or engage with research.

Scientific Rigor, Source Quality, Title Accuracy

The lecture does not cite any academic sources, relying solely on the instructor’s expertise. The title accurately reflects the content. The description provides links to the institution’s website and a playlist, but these are not used as references. The lack of citations reduces the scientific rigor, though the content is generally accurate and aligns with standard communication principles.

137 words

Title / Content Match

The title accurately reflects the content, which is a lecture on the 7Cs of communication.

Quality & Reliability

6/10

The lecture provides a clear and structured overview of the 7Cs of communication, with practical examples. However, it lacks citations to academic sources and does not engage with scholarly debates or empirical research. The content is accurate but basic.

Key Moments

Markers derived by PSI from the transcript: the creator did not define chapters.

Cited Sources

AKGEC Official Website — Institution's official website, providing context for the lecture series.
Technical Communication Playlist — Playlist containing this lecture and related content.

Concurring Sources

7 Cs of Communication - Mind Tools — A widely used resource that aligns with the 7Cs framework.

Contribution & Novelties

The lecture offers a clear, structured introduction to the 7Cs, which is valuable for beginners. However, it does not introduce new concepts or research. The originality is limited to the pedagogical approach and examples.

Pour aller plus loin :

Communication Models — Overview of communication models that contextualize the 7Cs.
Business Communication — Related field where the 7Cs are applied.
Active Listening — Complementary skill for effective communication.

68 words

Radar Profile

The radar profile shows moderate scores across all dimensions, with a slightly higher score in information quantity and quality, but lower in technical level. This indicates a balanced but basic educational content, suitable for introductory audiences.

Reliability 6/10