Étudier la production du genre par sa matérialité sémiotique

Étudier la production du genre par sa matérialité sémiotique

🎙 Virginie Julliard 👥 2K 📅 October 30, 2025 ⏱ 41 min 👁 257 📄 expert opinion 🧭 2026-08-15
Available in: English (current) Français

Keywords

genresémiotiquematérialitéimagesréseaux sociaux

Summary

In this seminar presentation, Virginie Julliard, professor at CELSA Sorbonne University, presents her research on the semiotic production of gender, focusing on the visual languages used by the anti-gender movement ‘La Manif pour tous’ in the context of three national debates (same-sex marriage, ‘gender theory’ in schools, and PMA extension). She outlines her theoretical framework, drawing on Barthesian semiotics, cultural studies, and Monique Wittig’s materialist linguistics, to argue that gender is produced through discourse and visual signs. The research is based on a corpus of over 2 million tweets and 130,000 images collected over 15 years, analyzed with the help of a custom tool called ‘Panoptique’ developed by the CRS unit. The tool uses machine learning to group similar images, allowing for both quantitative and qualitative analysis. Key findings include the identification of dichotomous visual languages between pro- and anti-reform camps, recurring iconic motifs (e.g., ‘commodification of life’ with barcodes on pregnant bellies), and the appropriation of national symbols like Marianne by the movement. The presentation also discusses methodological challenges, such as collecting and analyzing large image corpora, and the iterative dialogue between humanities researchers and computer scientists.

188 words

Critical Evaluation

Value of the Information & Strength of the Argument

The value of the information is high, as it presents original empirical research on a timely topic (gender and anti-gender movements) using a novel methodological approach that combines computational tools with semiotic analysis. The argumentation is solid, grounded in a clear theoretical framework and supported by extensive data. The speaker demonstrates a reflexive and critical approach, acknowledging limitations and the exploratory nature of the findings. The discussion of methodological challenges and the collaborative process with engineers adds depth and credibility.

Scientific Rigor, Source Quality, Title Accuracy

The presentation demonstrates scientific rigor through its explicit theoretical grounding and systematic methodology. The speaker cites relevant scholars (Barthes, Stuart Hall, Monique Wittig, Teresa de Lauretis) and references her own previous work and collaborations. The sources mentioned are academic and appropriate. The title accurately reflects the content, focusing on the semiotic materiality of gender production. The talk is part of a recognized seminar series (INA le lab), which adds to its credibility. However, as an oral presentation, it lacks detailed citations and references, which are not provided in the description.

185 words

Title / Content Match

The title accurately reflects the content, which focuses on studying gender production through semiotic materiality, specifically visual languages in anti-gender movements.

Quality & Reliability

8/10

The presentation is grounded in a well-established academic framework (semiotics, cultural studies, materialist linguistics) and draws on extensive empirical research (over 2 million tweets, 130,000 images) conducted over 15 years. The speaker is a professor in information and communication sciences, and the talk is part of a recognized seminar series. However, the talk is an oral presentation with limited detail on methodology and no formal peer review in this context.

Key Moments

Cited Sources

  • INAthèque — Mentioned as a resource for archival and research purposes.
  • INA le lab hypotheses — The seminar series and related research blog.

Concurring Sources

Contribution & Novelties

The presentation offers a novel contribution by applying a semiotic approach to the study of gender production in digital activism, specifically focusing on the visual materiality of anti-gender movements. The use of a custom computational tool (Panoptique) to analyze a large corpus of images (130,000) is innovative and demonstrates the potential of mixed methods in humanities research. The findings on recurring visual motifs and the appropriation of national symbols provide new insights into the strategies of anti-gender movements.

Pour aller plus loin :

120 words

Radar Profile

The radar profile shows high scores in quality of information, technical level, and global reliability, indicating a well-founded and methodologically sound presentation. The quantity of information is slightly lower, reflecting the focused scope of the talk. Overall, the profile suggests a high-quality academic contribution.

Reliability 8/10