5 STRATÉGIES MARKETING POUR 2023 (ça a changé !)

5 STRATÉGIES MARKETING POUR 2023 (ça a changé !)

by Ludo Salenne

Humanities, Social Sciences & Thought Economics & Finance KJBusiness and ManagementKJSSales and marketing
🎙 Ludo Salenne 👥 267K 📅 January 26, 2023 ⏱ 39 min 👁 11K 📄 expert opinion 🧭 2026-08-21
Available in: English (current) Français

Keywords

réengagementbuyer journeycréation de contenuprospectionLinkedIn

Summary

In this 39-minute training video, Ludo Salenne presents five marketing actions to implement in 2023 to win clients. He begins by identifying three major challenges: customer uncertainty, increased competition, and the battle for attention. He then details each action: 1) a re-engagement campaign targeting dormant contacts, using a profiling message to segment prospects by their stage in the buyer journey (problem, solution, decision); 2) content creation, emphasizing the importance of answering questions at each stage and choosing the right format; 3) a third action (not detailed in the transcript excerpt) likely involving social selling or influencer marketing; 4) a fourth action (not detailed) possibly about LinkedIn prospecting; 5) a fifth action (not detailed) possibly about video marketing. Throughout, he stresses the need to adapt to the current economic context, optimize budgets, and measure performance. He provides practical examples and links to his other videos for further learning.

147 words

Critical Evaluation

Value of the Information & Strength of the Argument

The video provides actionable, practical advice based on the creator’s professional experience. The re-engagement campaign strategy, with its emphasis on profiling and segmenting contacts by buyer journey stage, is a solid and effective method. The argumentation is coherent and well-structured, with clear explanations of why certain approaches work better than others. However, the advice is largely anecdotal and lacks empirical evidence or case studies. The creator does debunk a popular myth (the goldfish attention span), which adds credibility, but overall the value is more in the practical application than in scientific rigor.

Scientific Rigor, Source Quality, Title Accuracy

The video does not cite any scientific sources or studies, relying instead on the creator’s professional experience. The links in the description point to his own videos and a training offer, which are not external references. The title accurately reflects the content, and the video is well-structured with clear chapters. The creator mentions a debunked study about attention spans, showing some critical thinking, but the lack of external sources limits the scientific rigor. The content is more of an expert opinion than a research-based review.

192 words

Title / Content Match

The title accurately reflects the content: five marketing strategies for 2023, with an emphasis on adaptation to the current context.

Quality & Reliability

6/10

The video offers practical marketing advice based on the creator's professional experience, but lacks scientific references or verifiable data. The 'goldfish attention' study is correctly debunked, showing some critical thinking, but most claims are anecdotal.

Chapters

Cited Sources

Concurring Sources

  • Buyer journey - Wikipedia — Concept central de la vidéo, expliqué en détail.
  • Content marketing - Wikipedia — Stratégie recommandée dans la vidéo.

Dissenting Sources

  • Goldfish attention span study debunked — Le créateur mentionne une étude sur l'attention des poissons rouges, mais celle-ci a été démystifiée. Il le reconnaît lui-même, mais cela montre une certaine méfiance envers les études populaires.

Contribution & Novelties

The video offers a structured approach to marketing in 2023, emphasizing the importance of re-engagement campaigns and content tailored to the buyer journey. The ‘profiling message’ technique is a practical innovation that helps segment prospects efficiently. The advice to choose formats based on the stage of the buyer journey is also valuable. However, the content is not entirely novel, as similar concepts exist in marketing literature.

Pour aller plus loin :

  • Buyer journey — Overview of the buyer journey concept.
  • Content marketing — Explanation of content marketing strategies.
  • Email marketing — Basics of email marketing and segmentation.

97 words

Radar Profile

The radar profile shows a balanced performance across all dimensions, with slightly higher scores in information quantity and technical level, reflecting the practical and structured nature of the content. The lower scores in information quality and reliability indicate a lack of scientific backing and reliance on anecdotal evidence.

Reliability 5/10

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