COMMENT CRÉER UNE SÉQUENCE E-MAILS AVEC HUBSPOT - Tuto Hubspot #9

COMMENT CRÉER UNE SÉQUENCE E-MAILS AVEC HUBSPOT - Tuto Hubspot #9

by Ludo Salenne

Applied Sciences & Engineering Computing & Cybersecurity UFBusiness applicationsUFBIntegrated software packages
🎙 Ludo Salenne 👥 267K 📅 May 23, 2022 ⏱ 17 min 👁 5K 📄 tutorial 🧭 2026-08-21
Available in: English (current) Français

Keywords

HubSpotemail sequencesalesautomationCRM

Summary

This tutorial, presented by Ludo Salenne, explains how to create and manage email sequences in HubSpot. The video begins with an introduction to the sequence tool, highlighting its ability to combine mass communication with personalization. The presenter then demonstrates how to access the sequences feature via the automation tab, and reviews the dashboard where users can view statistics and filter sequences by status. He explains how to create a new sequence, either from a predefined template or from scratch, emphasizing the importance of customizing templates to avoid appearing robotic. The tutorial covers adding steps such as automated emails, call tasks, and follow-up tasks, and explains how to use personalization tokens to tailor messages. The presenter also discusses sequence settings, including scheduling on business days and time windows. He explains the conditions that stop a sequence, such as when a contact replies or books a meeting. Finally, he shows multiple ways to enroll contacts into a sequence: manually from the sequence dashboard, from a contact record, or via bulk selection. The video concludes with a reminder of the benefits of using sequences for sales follow-up.

184 words

Critical Evaluation

Value of the Information & Strength of the Argument

The video provides practical, actionable information for HubSpot users, demonstrating the steps with a live interface. The argumentation is clear and logical, walking through the process from creation to enrollment. The presenter emphasizes the importance of personalization and warns against using default templates, which adds value. However, the video is essentially a walkthrough without deep analysis or comparison with other tools, limiting its depth.

Scientific Rigor, Source Quality, Title Accuracy

The video does not cite external sources or official documentation, relying solely on the presenter’s experience. The title accurately reflects the content, and the tutorial is well-structured with clear chapters. The lack of citations reduces the scientific rigor, but the practical nature of the content compensates somewhat. The description includes links to a demo and a meeting booking, which are relevant but not sources for the claims made.

147 words

Title / Content Match

The title accurately reflects the content: a step-by-step guide to creating email sequences in HubSpot.

Quality & Reliability

7/10

The tutorial is practical and based on direct experience with HubSpot, but it lacks citations to official documentation or independent sources. The information is accurate for the tool's interface as of 2022, but may be outdated.

Chapters

Cited Sources

Concurring Sources

  • HubSpot Knowledge Base — Official documentation on sequences, consistent with the video's instructions.

Contribution & Novelties

The video offers a practical, step-by-step guide to creating email sequences in HubSpot, which is valuable for sales professionals. It highlights the balance between automation and personalization, a key concern in sales outreach. The demonstration of enrollment methods and sequence termination conditions is particularly useful.

Pour aller plus loin :

  • HubSpot Academy - Email Marketing — Official HubSpot training on email marketing, relevant for deepening knowledge.
  • Sales automation — Overview of sales automation concepts, providing context for the tool’s purpose.
  • Personalization tokens — HubSpot documentation on personalization tokens, directly related to the video’s discussion.

94 words

Radar Profile

The radar profile shows balanced scores across all dimensions, with slightly higher scores in information quantity and quality, reflecting a solid tutorial. The technical level is moderate, suitable for beginners, and reliability is good given the practical nature.

Reliability 7/10

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