Pourquoi tous les projets tombent à l'eau dans votre entreprise ?

Pourquoi tous les projets tombent à l'eau dans votre entreprise ?

by Ludo Salenne

Humanities, Social Sciences & Thought Economics & Finance KJBusiness and ManagementKJMManagement and management techniques
🎙 Ludo Salenne 👥 267K 📅 March 2, 2020 ⏱ 55 min 👁 304 📄 expert opinion 🧭 2026-08-21
Available in: English (current) Français

Keywords

change managementproject failureCRMleadershipdigital transformation

Summary

In this podcast episode, Ludo Salenne interviews Guillaume Lainé, co-founder of Qilfail, about why many projects fail in companies. They discuss the importance of change management, using the example of CRM implementations that are abandoned by sales teams. The conversation covers the change curve (denial, fear, remobilization, engagement) and compares it to the grief curve. They emphasize the need for pedagogy over mere communication, explaining the ‘why’ behind changes. They also address resistance to change, distinguishing between those who are simply cautious and those who are toxic, and advise focusing energy on the majority who are willing to follow. The discussion includes practical advice on how to communicate change effectively, using examples like a London street renovation project. The episode concludes with a summary of key actions for successful change management.

131 words

Critical Evaluation

Value of the Information & Strength of the Argument

The value of the information lies in its practical, experience-based insights into change management. The argumentation is coherent and structured around the change curve, providing a clear framework for understanding and addressing resistance. The hosts draw on real-world examples, such as CRM failures, to illustrate their points. However, the arguments are largely anecdotal and lack empirical backing, which limits their scientific rigor.

Scientific Rigor, Source Quality, Title Accuracy

The scientific rigor is low; the content is based on personal experience and opinions rather than cited research. The sources mentioned are the host’s blog and LinkedIn, which are not academic. The title accurately reflects the content, which is a discussion about project failure and change management. No external sources are cited, and the advice is presented as expert opinion.

137 words

Title / Content Match

The title accurately reflects the content, which discusses reasons for project failure and offers advice on change management.

Quality & Reliability

6/10

The content is based on the personal experience of the host and guest, with no empirical data or scientific references. The advice is practical but lacks rigorous evidence.

Key Moments

Markers derived by PSI from the transcript: the creator did not define chapters.

Cited Sources

  • Ludo Salenne's LinkedIn — Contact information for the host.
  • Ludo Salenne's Blog — Additional resources on marketing and management.
  • Free Guides — Downloadable guides on inbound marketing.

Concurring Sources

Contribution & Novelties

The podcast offers a practical, experience-based perspective on change management, emphasizing the importance of pedagogy and understanding the emotional stages of change. It provides a clear framework (the change curve) that can be applied in business contexts.

Pour aller plus loin :

78 words

Radar Profile

The radar profile shows moderate scores across all dimensions, indicating a balanced but not deeply rigorous content. The highest score is in quantity of information, reflecting the podcast's length and coverage, while reliability and technical level are lower due to the lack of scientific grounding.

Reliability 5/10

💬 No comments were provided for analysis.