Ceren Budak: The Prosocial Ranking Challenge

Ceren Budak: The Prosocial Ranking Challenge

🎙 Ceren Budak 👥 6K 📅 May 21, 2026 ⏱ 41 min 👁 105 📄 lecture 🧭 2026-08-16
Available in: English (current) Français

Keywords

affective polarizationprosocial algorithmsfield experimentsocial mediaintervention

Summary

Ceren Budak presents the Prosocial Ranking Challenge, an international peer-reviewed competition to redesign social media algorithms with prosocial goals. The project aimed to provide causal evidence on whether alternative algorithms can reduce affective polarization. A custom Chrome extension intercepted API calls on Facebook, Twitter/X, and Reddit, rerouting feed items to a ranking server that applied different interventions. Five interventions were tested: upranking bridging content, downranking toxic content, challenging stereotypes, diverse approval, and injecting factual news. The experiment ran for six months with 9,386 participants, collecting survey data on polarization, user experience, and engagement. Results showed a small but significant reduction in affective polarization (0.027 standard deviations), equivalent to erasing 2.5 years of polarization. The intervention worked by both reducing out-party hostility and increasing in-party warmth. The study also found no negative impact on user engagement, countering the narrative that prosocial changes would reduce platform usage. The talk emphasizes the importance of open collaboration and the feasibility of testing alternative algorithms.

160 words

Critical Evaluation

Value of the Information & Strength of the Argument

The lecture provides valuable insights into the design and execution of a large-scale field experiment on social media. The argumentation is solid, grounded in the need for causal evidence and the challenges of conducting such research. The speaker clearly explains the methodology, including the technical infrastructure, recruitment difficulties, and the importance of pre-registration. The results are presented with appropriate caution, acknowledging the small effect sizes and the need for further research. The discussion of the interventions’ mechanisms adds depth, and the finding that prosocial algorithms do not harm engagement is a significant contribution to the debate.

Scientific Rigor, Source Quality, Title Accuracy

The lecture demonstrates scientific rigor through its reliance on pre-registration, randomized assignment, and validated measures. The speaker references a meta-analysis on social media effects and mentions the use of the Perspective API, a well-known tool. The title accurately reflects the content, which is a detailed account of the Prosocial Ranking Challenge. The talk is part of a series by the Summer Institute in Computational Social Science, adding to its credibility. However, as a lecture, it does not provide full citations for all claims, and the audience is not given access to the underlying data or code.

207 words

Title / Content Match

The title accurately reflects the content, which focuses on the Prosocial Ranking Challenge and its findings.

Quality & Reliability

8/10

The lecture presents a well-structured overview of a large-scale, pre-registered field experiment, with clear methodology and transparent reporting of results. The speaker is a recognized researcher in computational social science, and the content is grounded in peer-reviewed literature. However, as a lecture, it lacks the full detail of a published paper, and some claims are presented without complete statistical context.

Key Moments

Cited Sources

Concurring Sources

  • Meta-analysis of social media effects — Referenced in the lecture as evidence of negative associations between social media and polarization.

Contribution & Novelties

The Prosocial Ranking Challenge represents a novel approach to studying social media algorithms by crowdsourcing intervention ideas from the research community and testing them in a large-scale, cross-platform field experiment. The finding that prosocial interventions can reduce affective polarization without harming user engagement is a significant contribution, as it challenges the assumption that such changes would be economically unviable. The study also demonstrates the feasibility of using browser extensions to conduct rigorous experiments on live platforms.

Pour aller plus loin :

  • Affective polarization — Provides background on the concept and its measurement.
  • Perspective API — The tool used to assess text characteristics like toxicity and constructiveness.
  • Pre-registration — Discusses the practice of pre-registering studies to enhance transparency and credibility.

119 words

Radar Profile

The radar profile shows high scores in information quantity, quality, and technical level, with a slightly lower but still strong reliability score. This indicates a well-balanced and informative presentation, with a strong emphasis on methodological rigor and substantive content.

Reliability 8/10

💬 No comments were provided for analysis.