Experience Design Futures

Experience Design Futures

by Harvard GSD

Humanities, Social Sciences & Thought Arts & Architecture AThe ArtsAKDesign, Industrial and commercial arts, illustration
🎙 Harvard GSD 👥 124K 📅 September 16, 2025 ⏱ 99 min 👁 3K 📄 panel discussion 🧭 2026-08-16
Available in: English (current) Français

Keywords

experience designmuseumimmersivetechnologypublic space

Summary

This panel discussion, hosted by Harvard GSD, brings together three experts in experience design: Andrew Witt, Jake Barton, and Brendan McGetrick. Andrew Witt sets the stage by tracing the evolution of experience design from historical precedents like the Eames’ IBM Pavilion to contemporary immersive technologies. He highlights the convergence of digital and physical realities and the role of museums as media objects. Jake Barton then shares his firm’s projects, emphasizing the importance of human connection and attention in design. He presents case studies like StoryCorps, Planet Word, and the Manchester United experience center, illustrating techniques such as creating new worlds and prototyping the future. Brendan McGetrick discusses his work at the Museum of the Future in Dubai, focusing on storytelling and visitor experience. The discussion explores how immersive technologies like AR and VR are transforming museums and public spaces, and the challenges and opportunities they present. The panel also addresses the role of AI, datafication of collections, and the future of cultural institutions.

163 words

Critical Evaluation

Value of the Information & Strength of the Argument

The value of the information is high, as it provides firsthand insights from leading practitioners in the field. The argumentation is solid, grounded in concrete project examples and historical context. The speakers effectively argue that experience design is about capturing attention and fostering human connection, using technology as a means to that end. They also address the ethical and practical challenges of immersive media in cultural spaces.

Scientific Rigor, Source Quality, Title Accuracy

The scientific rigor is moderate; the discussion is based on professional experience rather than formal research. Sources are not explicitly cited, but the speakers reference their own projects and historical examples. The title accurately reflects the content, which focuses on future trends in experience design. The panel is well-structured, with each speaker presenting coherent arguments.

137 words

Title / Content Match

The title accurately reflects the content, which explores future directions in experience design through presentations and discussion.

Quality & Reliability

8/10

Panel discussion with recognized experts in experience design, providing professional insights and case studies. The content is well-structured and credible, though it lacks formal citations and peer-reviewed sources.

Chapters

Cited Sources

Concurring Sources

  • The Eames Office — Historical reference to early multimedia experiences.
  • TeamLab — Collective known for immersive digital art installations.

Contribution & Novelties

The panel provides a comprehensive overview of current practices and future directions in experience design, emphasizing the integration of immersive technologies in cultural spaces. It offers unique perspectives from leaders in the field, with concrete examples from museums and public installations.

Pour aller plus loin :

  • Expanded Cinema — Gene Youngblood’s influential text on media and immersive experiences.
  • Museum of the Future — Overview of the Dubai museum and its exhibits.
  • Local Projects — Information on the experience design firm and its notable projects.

84 words

Radar Profile

The radar profile shows high scores in information quantity, quality, and reliability, with a slightly lower technical level, indicating a balanced and accessible discussion suitable for a broad audience.

Reliability 8/10

💬 No comments were provided for analysis.