Communicating Epidemiology to Address Health Misinformation

Communicating Epidemiology to Address Health Misinformation

🎙 Bertha Hidalgo PhD MPH FACE 👥 884 📅 November 17, 2025 ⏱ 55 min 👁 323 📄 expert opinion 🧭 2026-08-16
Available in: English (current) Français

Keywords

epidemiologyscience communicationmisinformationdisinformationhealth literacy

Summary

In this seminar, Dr. Bertha Hidalgo, Associate Professor of Epidemiology and Associate Dean at UAB, discusses the critical role of epidemiologists in communicating scientific findings to the public to combat health misinformation. She begins by sharing her career trajectory, from her undergraduate scholarship at NIH to her PhD in epidemiology, highlighting experiences that shaped her interest in science communication. She emphasizes that facts alone do not change minds; trusted messengers do. She illustrates this with examples of COVID-19 misinformation, such as false claims about hydroxychloroquine and ivermectin, and explains the difference between misinformation, disinformation, and malinformation. Dr. Hidalgo argues that epidemiologists have a responsibility to translate evidence for diverse audiences, not just publish in academic journals. She stresses the importance of health literacy and encourages students to evaluate sources critically. The talk concludes with a call for epidemiologists to engage in public discourse and become active participants in the information ecosystem.

151 words

Critical Evaluation

Value of the Information & Strength of the Argument

The presentation offers valuable insights into the practical challenges of science communication in epidemiology, drawing on the speaker’s extensive personal experience. The argument that trusted messengers are more effective than raw data is well-supported by examples from the COVID-19 pandemic. The distinction between misinformation, disinformation, and malinformation is clearly explained and useful. However, the argumentation relies heavily on anecdotal evidence and personal narrative rather than systematic research or case studies. The speaker’s authority and experience lend credibility, but the lack of concrete data or references weakens the overall persuasiveness for a scientific audience.

Scientific Rigor, Source Quality, Title Accuracy

The presentation is scientifically rigorous in its conceptual framework, correctly defining key terms and referencing established concepts like health literacy. However, it lacks formal citations to scientific literature, relying instead on the speaker’s expertise and anecdotal examples. The title accurately reflects the content, which focuses on communication strategies to address misinformation. The speaker’s credentials and leadership roles (e.g., President of the American College of Epidemiology) enhance the credibility of the talk. No external sources are explicitly cited, and the description provides no links, limiting the ability to verify claims.

197 words

Title / Content Match

The title accurately reflects the presentation's focus on communicating epidemiology to combat health misinformation.

Quality & Reliability

8/10

The speaker is a credentialed epidemiologist with extensive experience in science communication and public health leadership. The content is based on personal experience and established concepts in health communication, but lacks formal citations and specific data.

Key Moments

Contribution & Novelties

The presentation offers a personal perspective on the importance of science communication in epidemiology, emphasizing the role of trusted messengers and the need for epidemiologists to engage with the public. It provides a clear framework for distinguishing misinformation, disinformation, and malinformation, which is valuable for practitioners. The speaker’s experiences with media and White House briefings illustrate practical applications.

Pour aller plus loin :

  • Health literacy — CDC’s definition and resources on health literacy.
  • Misinformation and disinformation — WHO’s explanation of the difference.
  • Science communication — Overview of the field and its importance.

92 words

Radar Profile

The radar profile shows high scores in information quality and reliability, reflecting the speaker's expertise and clear presentation. The lower score in technical level indicates that the content is accessible to a general audience, which aligns with the topic of science communication.

Reliability 8/10