LESSON 10 - RESEARCH APPROACHES: Basic Vs. Applied & Quantitative Vs. Qualitative Research Approach

Value of the Information & Strength of the Argument

The video provides a clear and accurate overview of the four research approaches, correctly distinguishing between basic and applied research based on the utility of findings, and between quantitative and qualitative research based on the type of data. The argumentation is logical and follows a structured progression, linking each approach to its philosophical paradigm. However, the explanations are superficial, lacking depth and critical analysis. The instructor does not discuss the strengths and weaknesses of each approach, nor does she provide concrete examples or case studies to illustrate the concepts. The presentation is essentially a lecture with minimal engagement, and the frequent interruptions to promote the channel undermine the value of the content. The video could be improved by incorporating real-world examples, discussing the practical implications of choosing one approach over another, and providing a more balanced view of the debates within the field.

Scientific Rigor, Source Quality, Title Accuracy

The video demonstrates a basic level of scientific rigor, as the instructor accurately presents established concepts in research methodology. However, no external sources are cited, and the only references are links to the instructor’s own course and social media pages. The title accurately reflects the content, which is a straightforward introduction to research approaches. The video does not engage with any scholarly literature or recent developments in the field, limiting its credibility as a standalone educational resource. The lack of citations and the promotional nature of the video reduce its overall scientific quality.

The title accurately reflects the content, which focuses on the distinctions between basic vs. applied and quantitative vs. qualitative research approaches.

6/10

The video provides a clear and structured introduction to research approaches, but it lacks depth and critical analysis. The content is accurate but basic, and the presentation is hampered by poor audio quality and excessive promotion of the channel. No external sources are cited, and the description only contains links to the instructor's own course and social media.

Markers derived by PSI from the transcript: the creator did not define chapters.

• 00:00Introduction and welcome; recap of previous lesson on philosophical assumptions.
• 01:00Definition of research approaches and classification based on utility of findings.
• 02:00Explanation of basic research: aims to develop theories and principles, no immediate use.
• 03:00Explanation of applied research: aims to solve specific practical problems.
• 04:00Introduction to quantitative research: collects numerical data, rooted in positivism.
• 05:00Characteristics of quantitative research: deductive reasoning, generalization, measurement.
• 06:00Introduction to qualitative research: collects narrative data, rooted in social constructivism.
• 07:00Characteristics of qualitative research: inductive reasoning, understanding meanings, context.
• 08:00Comparison of quantitative and qualitative approaches and their philosophical underpinnings.
• 09:00Conclusion and summary; encouragement to subscribe and access full course.

• Research Methods Course — The instructor mentions this as the full course for further learning.
• YouTube Channel — Link to subscribe to the channel for more videos.

• Research Methods Knowledge Base — Provides comprehensive information on research methods, including quantitative and qualitative approaches.