LESSON 65 - RESEARCH METHODOLOGY || SECTION 3.5: SAMPLE SIZE & SAMPLING TECHNIQUES

LESSON 65 - RESEARCH METHODOLOGY || SECTION 3.5: SAMPLE SIZE & SAMPLING TECHNIQUES

🎙 Prof. Lydiah Wambugu 👥 29K 📅 November 5, 2021 ⏱ 12 min 👁 17K 📄 tutorial 🧭 2026-08-17
Available in: English (current) Français

Keywords

sample sizesampling techniquesprobability samplingnon-probability samplingresearch proposal

Summary

This lesson is part of a research methods course, focusing on Section 3.5 of a research proposal: sample size and sampling techniques. The instructor begins by defining key terms: sampling, sample, sample size, and sampling frame. She emphasizes that sample size is determined first, based on the target population, and then sampling techniques are selected. The lesson reviews theories for determining sample size, including using a census for small populations, referencing similar studies, using online calculators, published tables like Krejcie and Morgan, and mathematical formulas. The instructor advises using online calculators for precision. Then, she explains that sampling techniques are informed by the research paradigm: quantitative studies use probability sampling (simple random, systematic, stratified, cluster, multi-stage), while qualitative studies use non-probability sampling (convenience, purposive, quota, snowball). Mixed methods may use both. The lesson concludes with an example of how to describe the sampling procedure in a proposal, emphasizing the need to explain how the sample is drawn from the population. The instructor also mentions that details of sampling techniques were covered in earlier lessons (28-37).

175 words

Critical Evaluation

Value of the Information & Strength of the Argument

The video provides a clear, structured overview of sample size determination and sampling techniques, which is valuable for students learning research methodology. The argumentation is logical, following a step-by-step approach: define terms, determine sample size, then select sampling technique. The instructor supports her points with examples and references to previous lessons, but does not provide external citations or empirical evidence. The advice to use online calculators is practical, but the lack of discussion on potential limitations or when to use each method reduces the depth. Overall, the content is informative for beginners but lacks critical analysis.

Scientific Rigor, Source Quality, Title Accuracy

The scientific rigor is moderate: the instructor presents established theories and methods, but does not cite specific sources or studies. The quality of sources is not explicitly addressed; the video relies on the instructor’s expertise and the course materials. The title accurately reflects the content, which is a tutorial on sample size and sampling techniques. No external sources are cited, and the description provides links to the instructor’s website and courses, which are not academic references. The adequacy between title and content is high.

195 words

Title / Content Match

The title accurately reflects the content, which focuses on sample size determination and sampling techniques in research methodology.

Quality & Reliability

7/10

The content is a structured tutorial on research methodology, presenting established concepts and theories. The instructor references prior lessons and provides practical guidance, but lacks explicit citations to external sources or empirical evidence. The information is consistent with standard research methods textbooks.

Key Moments

Cited Sources

  • Research Methods Class Website — Mentioned as the main website for accessing the course and book.
  • Consultancy Services — Mentioned for booking consultations.
  • IBM SPSS Course — Mentioned as a related course.
  • Research Methods eBook — Mentioned as a resource for the course.
  • YouTube Channel — Mentioned for subscribing to the channel.

Concurring Sources

Contribution & Novelties

The video provides a structured tutorial on sample size and sampling techniques, which is useful for students writing research proposals. It emphasizes the importance of determining sample size before selecting sampling techniques and links these to the research paradigm. The content is not novel but serves as a pedagogical resource.

Pour aller plus loin :

100 words

Radar Profile

The radar profile shows moderate scores across all dimensions, with slightly higher scores in quantity and quality of information, indicating a balanced but not exceptional tutorial. The low technical level suggests it is suitable for beginners.

Reliability 7/10