LESSON 39 - QUESTIONNAIRES: TYPES OF INFORMATION & DESIGNS OF CONSTRUCTING A QUESTIONNAIRE

LESSON 39 - QUESTIONNAIRES: TYPES OF INFORMATION & DESIGNS OF CONSTRUCTING A QUESTIONNAIRE

🎙 Prof. Lydiah Wambugu 👥 29K 📅 July 18, 2021 ⏱ 21 min 👁 9K 📄 tutorial 🧭 2026-08-17
Available in: English (current) Français

Keywords

questionnairedata collectionresearch designclosed-ended questionsopen-ended questions

Summary

This lesson, part of a research methods course, focuses on the administration of questionnaires as a data collection method. The instructor defines a questionnaire as a set of standardized questions (items) used to gather information from respondents. She distinguishes between ‘questions of research’ (items in the instrument) and ‘research questions’ (investigative questions). The success of a questionnaire is determined by response rate, completion rate, and validity of responses. The lesson identifies four types of information a questionnaire seeks: demographic, knowledge, attitude, and self-perception. It discusses two main designs: closed-ended (with predefined options) and open-ended (free response). The instructor then provides general rules (align with research questions, clarity, self-test) and specific rules (keep it simple, avoid double-barreled items, use neutral language, minimize negative wording, avoid response set, use consistent rating scales, keep questionnaire brief, avoid ambiguous terms like ‘often’, avoid general questions, and avoid double questions). The lesson concludes with a summary and a preview of the next lesson on item development.

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Critical Evaluation

Value of the Information & Strength of the Argument

The video provides a comprehensive and structured overview of questionnaire design, valuable for students and practitioners in social sciences. The argumentation is logical, moving from definition to success factors, types of information, designs, and rules. The instructor uses clear examples to illustrate each point, enhancing understanding. However, the content is largely prescriptive without empirical justification or references to methodological literature, which limits its depth for advanced researchers.

Scientific Rigor, Source Quality, Title Accuracy

The scientific rigor is moderate; the instructor presents standard methodological guidelines but does not cite specific sources or studies. The quality of sources is not directly addressed, as no external references are provided in the video. The title accurately reflects the content, which is a tutorial on questionnaire construction. The description includes links to the course and social media, but these are not academic sources.

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Title / Content Match

The title accurately reflects the content, which covers types of information and designs for constructing questionnaires.

Quality & Reliability

7/10

The content is a structured educational tutorial on questionnaire design, based on established social science research methodology. The instructor provides clear definitions, classifications, and practical rules, but does not cite specific academic sources or empirical evidence, relying on general knowledge in the field.

Key Moments

Cited Sources

  • Research Methods Class Course — Full course on research methods
  • Facebook Page — Social media for updates
  • Instagram Page — Social media for updates
  • LinkedIn Profile — Professional network
  • Live Chat — Contact for questions
  • YouTube Channel — Subscribe for more lessons

Concurring Sources

Contribution & Novelties

The video offers a clear, structured introduction to questionnaire design, particularly useful for beginners. It consolidates common guidelines into a single lesson, making it a convenient reference. However, it does not introduce novel concepts or advanced techniques.

Pour aller plus loin :

66 words

Radar Profile

The radar profile shows balanced scores across information quantity, quality, technical level, and reliability, indicating a well-rounded educational resource. The technical level is moderate, suitable for beginners, while reliability is supported by adherence to standard practices.

Reliability 7/10