10 | Attending and Planned Ignoring: Using Attention to Shape Child Behavior – with Dr. Alan Kazdin

10 | Attending and Planned Ignoring: Using Attention to Shape Child Behavior – with Dr. Alan Kazdin

🎙 Dr. Alan Kazdin 👥 1.8M 📅 August 7, 2025 ⏱ 17 min 👁 2K 📄 expert opinion 🧭 2026-08-06
Available in: English (current) Français

Keywords

attendingplanned ignoringpositive reinforcementchild behaviorparenting techniques

Summary

Dr. Alan Kazdin, a renowned psychologist, explains two complementary behavior modification techniques for parents: attending and planned ignoring. Attending involves deliberately providing positive attention (praise, smiles, etc.) to behaviors one wishes to increase, while planned ignoring involves deliberately withholding attention from undesirable behaviors to decrease them. He emphasizes that these techniques work best together, as ignoring alone is ineffective and can even lead to a temporary increase in the behavior (extinction burst). Kazdin outlines four conditions for effective attending: defining the target behavior, choosing the type of attention, providing it immediately, and doing so frequently. Similarly, for planned ignoring, he stresses defining the behavior to ignore, choosing an ignoring strategy, being consistent, and crucially, attending to the positive opposite behavior. He illustrates these principles with examples like reducing whining and promoting cooperative play. The video is part of Yale’s ‘Everyday Parenting’ course and provides practical, evidence-based guidance for shaping child behavior.

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Critical Evaluation

Dr. Kazdin’s presentation is a clear and authoritative introduction to two fundamental behavior modification techniques. The scientific basis is solid, drawing on well-established principles of operant conditioning, particularly positive reinforcement and extinction. The four conditions for effective attending (definition, type, immediacy, frequency) are practical and evidence-based, aligning with research on reinforcement schedules. Similarly, the four conditions for planned ignoring (definition, strategy, consistency, attending to positive opposite) are correctly presented, with the crucial caveat that ignoring alone is insufficient and can lead to an extinction burst. The explanation of why ignoring alone fails, referencing the intermittent reinforcement effect akin to slot machines, is particularly insightful and accurate. The video’s strength lies in its clarity and practical applicability, with concrete examples and step-by-step guidance. However, it lacks specific citations to research studies, which would enhance its scientific rigor. The content is somewhat basic for a professional audience but is well-suited for parents and caregivers. The title accurately reflects the content, and the video fulfills its educational objectives. Overall, it is a reliable and useful resource for anyone seeking to understand and apply these behavior change techniques.

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Title / Content Match

The title accurately reflects the content, focusing on the two techniques of attending and planned ignoring as described by Dr. Kazdin.

Quality & Reliability

8/10

The content is delivered by a recognized expert in clinical psychology and parenting, based on established behavioral principles (operant conditioning). The presentation is clear and structured, with practical examples. However, the video is an educational overview rather than a detailed scientific review, and specific research citations are not provided within the video itself.

Key Moments

Cited Sources

Concurring Sources

Contribution & Novelties

This video provides a clear, practical framework for using attention as a precise behavior change tool, emphasizing the combination of attending and planned ignoring. It offers actionable guidelines for parents, such as defining target behaviors, ensuring immediacy and frequency of attention, and the critical importance of attending to the positive opposite when using ignoring. The explanation of why ignoring alone fails, including the extinction burst and intermittent reinforcement, is particularly valuable for parents to understand.

Pour aller plus loin :

110 words

Radar Profile

The radar profile shows high scores in quality of information and reliability, reflecting the expert source and evidence-based principles. The quantity of information is moderate, and the technical level is accessible, making it suitable for a general audience. The overall profile indicates a balanced and trustworthy educational resource.

Reliability 8/10