Build in Public : 15 jours que j’ai Lancé ma Nouvelle Agence AAA

Build in Public : 15 jours que j’ai Lancé ma Nouvelle Agence AAA

Title history
  • Build in Public : 15 jours que j’ai Lancé ma Nouvelle Agence AAA — observed on 20261101-0152 UTC (YouTube)
🎙 Simon De Lima 👥 23K 📅 December 15, 2025 ⏱ 11 min 👁 517 📄 documentary 🧭 2026-11-01
Available in: English (current) Français

Keywords

LinkedInAI agencyprospectingPerplexitycontent marketing

Summary

In this video, Simon De Lima, an AI entrepreneur for over three years, provides a progress update on the 15th day of launching his new AI agency under a ‘build in public’ format. He reviews his LinkedIn content strategy, which involves posting three times a week with a mix of broad-audience posts, practical value posts, and conversion-focused lead magnets. He shares engagement statistics: roughly 2,400 impressions across four posts, 10 new followers, and 343 profile views in the last seven days. He also reports having secured two confirmed meetings with companies (in the BTP and production sectors), plus discussions with two other prospects, demonstrating early traction. He initiated an automated prospecting sequence using a lead-gen tool, which has visited 11 profiles so far out of a total target list. Finally, he explains his meeting preparation process using Perplexity to gather company information and generate tailored questions. He concludes with a brief personal note about his cap, attributing it to a recent hair transplant. The video aims to offer a transparent, day-by-day look at building an AI agency, focusing on marketing, sales, and client acquisition.

184 words

Critical Evaluation

Value of the Information & Strength of the Argument

The video provides practical, real-world insight into launching an AI agency, with concrete examples of LinkedIn outreach and meeting preparation. The creator emphasizes a targeted approach over mass reach, which is a sound strategy for B2B services. He demonstrates the use of AI tools like Perplexity for research, showing a replicable workflow. However, the argumentation relies heavily on anecdotal outcomes and lacks external validation or comparative benchmarks. The lack of detailed financials or long-term results limits the depth of the value proposition, though the transparency of the process is useful for aspiring agency owners.

Scientific Rigor, Source Quality, Title Accuracy

The creator does not cite external sources within the video, except an implicit mention of an OpenAI report (‘The State of Enterprise AI’) which he uses for a LinkedIn post but provides no link or analysis. The only sources listed are promotional links in the description (a candidature link and a Telegram channel), which are not original sources. The title of the video accurately matches the content, focusing on the 15-day progress update. The absence of cited references and the reliance on self-reported data reduce the scientific rigor. However, the factual framing of a personal journal is internally consistent, and the creator openly describes his methods without overclaiming.

217 words

Title / Content Match

The title accurately reflects the content: a personal progress report on launching an AI agency, filmed on the 15th day with a focus on LinkedIn activity, prospecting, and meeting preparation.

Quality & Reliability

5/10

The video presents personal experience and self-reported statistics without external verification. It offers practical insights but relies on anecdotal evidence, limiting its reliability.

Key Moments

Cited Sources

  • Candidature for wolph collective — Promotional link in the description inviting viewers to apply to the wolph collective for training in no-code and AI to launch an AI agency.
  • Telegram channel — Link to the creator's Telegram channel for additional updates.

Contribution & Novelties

The video offers a unique, first-hand account of building an AI agency in real time, sharing specific tactics like weekly LinkedIn posting schedules and using AI for meeting prep. It demystifies the initial phase of client acquisition through organic content and automated prospecting, providing a template for others.

Pour aller plus loin :

  • LinkedIn as a professional network — Background on the platform used for the outreach strategy.
  • Perplexity AI — The AI search tool used for gathering company intelligence during meeting preparation.
  • The State of Enterprise AI — An OpenAI report mentioned in the video, though not analyzed in depth; relevant for context on AI adoption trends.

108 words

Radar Profile

The profile shows moderate scores across the board, with slightly higher quality of information compared to quantity and fiabilité, reflecting the personal and anecdotal nature of the content. The technical level is adequate for a business-oriented audience but not deeply technical. The fiabilité is limited by a lack of external references.

Reliability 4/10